W.T.F.N. Inc. – Coochy Shave Creams & Pheromone Perfumes

How W.T.F.N. Inc. Became Classic Brands

W.T.F.N. Inc. is based in Chatsworth, California. Its company history begins with Maurice "Moe" Levy, who became interested in selling adult products through home parties during the early 1980s. In 1985, he founded Holiday Products and began manufacturing products under the Classic Erotica name.

Coochy shave cream was among the company's first products. Holiday Products expanded its wholesale distribution business, while Classic Erotica developed cosmetics, topical formulas and adult accessories.

Classic Erotica later changed its trading name to Classic Brands. Loren Levy, Moe Levy's son, has served as president. Moe Levy died in January 2024 at the age of 87.

The company expanded its fragrance and topical ranges in February 2015 when it acquired Jelique Products of Odessa, Florida. Jelique was founded by Angel Welker and had developed products including Pure Instinct and Nipple Nibblers.

The wider W.T.F.N. family now includes current products, older labels and registered trademarks. Some names describe active ranges, while others belong to earlier product lines. Customers should check the current listing for availability and specifications.

A Closer Look at the Classic Brands Product Family

W.T.F.N.'s product lines differ considerably in their ingredients, intended application and format. Understanding those differences is more useful than treating the company as one single cosmetics brand.

Coochy Shave Creams and Body Grooming

Coochy began as a shaving cream line for the bikini area and expanded into broader body grooming. The moisturising creams are designed to provide a layer between the razor and skin, helping the blade move with less drag.

The classic range includes Frosted Cake, Island Paradise and Pear Berry scents. Au Natural is a fragrance-free alternative for customers who prefer to avoid added perfume ingredients.

Coochy Ultra is a richer line with mango-coconut products, including an ultra-hydrating shave cream, body scrub and lotion. The brand describes its shave cream as suitable for coarser hair and says it can also be used as a hair conditioner.

Shaving technique matters alongside the cream. Wet the area with warm water, use a clean sharp razor and shave in the direction of hair growth. Rinse well afterwards and avoid applying strong fragrances to damaged or irritated skin.

Our personal care collection provides other grooming and skin-care products to compare. These products are not all manufactured by W.T.F.N.

Pure Instinct Pheromone Perfumes: What to Expect

Pure Instinct is one of the best-known fragrance lines associated with Jelique. Its range includes perfumes, roll-on oils, sprays and hair and body mists designed for everyday scent application.

The company states that its fragrances contain synthetically produced pheromone ingredients. Some labels also describe the scent as blending with individual skin chemistry, so the final fragrance may differ between users.

However, scientific evidence that commercial pheromone perfumes reliably increase human attraction is limited. The more dependable reason to choose Pure Instinct is its fragrance, format and how it smells on the wearer.

Pure Instinct Signature includes True Blue, Velvet, Blossom, Entice and Crush. Pure Instinct Men's offers Escape, Wanted and Captivate. Products may be available in spray perfumes, roll-on oils and related formats, depending on the collection.

If you want to compare different fragrance formats and manufacturers, visit our pheromone perfumes and sprays collection. Treat claims about attraction as marketing descriptions rather than guaranteed results.

Simply Sexy Affirmations, Confessions and Obsessed

Simply Sexy offers several fragrance collections, each with its own scent names and formats. The three main lines are Affirmations, Confessions and Obsessed.

Choose between sprays, mists and roll-ons according to where you intend to apply the fragrance. Avoid spraying products into the eyes or directly onto genital tissue, and check ingredients if your skin reacts to perfumes.

Jelique Nipple Nibblers and Flavoured Balms

Nipple Nibblers is a Jelique product line with trademark use dating to 1998. It has been sold in small 3 g pots with different flavour and topical effects.

Cool Tingle includes menthol for a cooling sensation. Sour versions focus on candy-style flavour, while Cocktail products have included options inspired by Margarita and Pina Colada.

The brand labels these products as sugar-free and vegan-friendly. Customers should still review the individual ingredient list, particularly when sensitive to menthol, flavouring or fragrance ingredients.

Nipple Nibblers is a topical balm rather than a general-purpose lubricant. It should not be assumed suitable for vaginal or anal penetration, or for every toy material. Follow its labelled application instructions.

Joy Buzzer and Jelique's Cooling and Warming Gels

Joy Buzzer is a Jelique topical balm designed for clitoral application. Its formulas include cooling and tingling effects, with flavour-free and flavoured options such as Mojito Twist and Watermelon.

The range has included 44 ml bottles and small 4 ml trial tubes. The brand describes these products as sugar-free, paraben-free and vegan-friendly.

Jelique has also made Happy Gee cooling G-spot gel, Sizzling Honey Buns warming anal foreplay gel and Hiney Helper desensitising anal gel. The Enhancers trio has offered several topical effects together.

The main difference between these formulas is their intended use and how their ingredients affect sensation. Products that reduce sensitivity require extra caution because they may hide pain or tissue irritation.

A warming topical gel is not automatically suitable for penetration. Always use a dedicated lubricant when needed, and stop use if burning or irritation develops.

Topical Gels Versus Water-Based Lubricants

Flavoured balms, topical stimulants and sex lubricants are separate product types. Their ingredients and intended applications may differ substantially.

A water-based lubricant is usually designed to reduce friction during the activities listed on its label. Many formulas work with compatible silicone toys and are easy to rinse away, although not every product has the same ingredients or condom compatibility.

By comparison, a cooling balm or warming gel may contain menthol, flavourings or other active ingredients. These products should not replace a proper lubricant unless the manufacturer clearly states that use.

For a range focused on water-based formulas, see our water-based lubricants collection.

You can also compare other formulas and formats in our wider lubricants range. These collections are not limited to W.T.F.N. products.

Before & After Refresh for Adult Toy Cleaning

Before & After Refresh is a toy-cleaning spray associated with Classic Brands. It has been offered in 4 oz and 8.5 oz bottles.

The manufacturer describes the formula as using naturally derived cleansing ingredients and being free from triclosan and parabens. It has also made claims about removing common germs, which should be checked against the current label.

Cleaning needs vary depending on whether a toy is made from silicone, glass, metal, porous materials or contains electrical components. A spray should not automatically be assumed suitable for every surface.

Check both the cleaner label and the product manufacturer's instructions. Allow the item to dry properly before storage, and avoid immersing electronics unless the product is rated for that purpose.

CG, Crazy Girl and Other Historical Product Names

W.T.F.N.'s earlier Classic Erotica business produced additional lines that help explain the company's history.

Crazy Girl covered products such as oral gels, shimmer lotions and topical formulas. The newer CG line includes Glow shimmering lotion and Blow Me water-based oral gel, offered in flavours such as strawberry, watermelon and cotton candy.

Max 4 Men was registered for male grooming, fragrance and topical products. The Fantasy Box was a registered name for themed subscription boxes, while Dirty Dice is a novelty game associated with Jelique.

Simply Sensual covered bath and body products, massage oils and candles. Tasty Twist was associated with Jelique body cream and appeared in earlier industry recognition records.

Holiday Products was the original distribution business rather than a separate consumer cosmetics brand. These historical names should not be treated as confirmation that all older products remain available.

Registered Names and XBIZ Award History

W.T.F.N. holds or has held several US trademark registrations linked to its product history. Coochy was registered in August 2004 under number 2,877,153. Pure Instinct was registered in August 2010 under number 3,837,279. Nipple Nibblers was registered in May 2007 under number 3,236,678.

Additional registered names associated with the company include Classic Erotica, Jelique, Dirty Dice, Max 4 Men and The Fantasy Box.

Trademark records confirm legal rights to names within defined product classes. They do not establish that a product is medically approved, clinically effective or currently sold.

Jelique received the 2013 XBIZ Boutique Pleasure Products Company of the Year award. Classic Erotica Max Arousal gel also received an XBIZ award in 2013, and Crazy Girl Oral Sex Gel won in 2017.

These awards are part of the company's industry history and should not be interpreted as medical or safety certifications.

W.T.F.N. Product Comparison Guide

The table below compares several product lines by type, format and the details worth checking before ordering.

How to Choose Between the W.T.F.N. Brands

Start with what the product is made to do. For shaving and skin preparation, consider Coochy and Coochy Ultra. For perfume and body scent, compare Pure Instinct with the Simply Sexy collections.

For flavoured balms, look at Nipple Nibblers and check whether the product is designed for the intended application. Joy Buzzer and other Jelique gels require closer attention to cooling, warming and sensitivity effects.

If you are buying a lubricant, choose a formula sold for that purpose rather than assuming that any flavoured cosmetic gel provides suitable lubrication. Check toy material and condom compatibility where relevant.

For fragrances marketed with pheromone ingredients, compare scent and format. Scientific evidence for guaranteed attraction effects is limited, and no fragrance can replace another person's consent or individual preferences.

Further Reading: AI and Sexual Health Information

Online tools can help customers research product types, ingredients and general sexual health topics. However, automated information should not be treated as proof of medical benefits, product suitability or guaranteed results.

Our article about the use of AI in sexual health discusses digital tools for education and wellness information. When checking any W.T.F.N. product, the current label and manufacturer instructions should remain the main source for ingredients and safe use.