Sasmar

Sydney-founded in 2005, Sasmar was the first manufacturer globally to supply silicone-based personal lubricants through supermarkets and pharmacies. CEO John-Michael Mancini built the company around OTC pharmaceutical manufacturing standards, producing silicone-based, water-based, and Conceive Plus fertility lubricants now distributed across 70+ countries through hospitals, pharmacies, and mainstream retail.

Why Sasmar Stands Out

1. Pioneered Mass-Market Silicone Lubricant: No other manufacturer had achieved mainstream pharmacy and supermarket distribution of silicone lubricant before Sasmar did it from Sydney in 2005. That first-mover position reflects genuine formulation capability rather than marketing positioning.
2. Pharmaceutical-Grade Formulation Standards: Ingredients across every Sasmar product are assessed for vaginal pH compatibility, condom integrity, and skin safety before retail — a clinical rigour standard cosmetic lubricant brands simply don't apply to their development process.
3. Fertility Lubricant That Actually Works During Conception: Standard lubricants inhibit sperm motility. Conceive Plus was clinically developed to support it instead, giving couples trying to conceive comfortable lubrication during intercourse without the conception-reducing chemistry present in recreational lubricants.

Sasmar Product Lines

Silicone-Based Lubricants

Long-lasting silicone formula requiring minimal reapplication during extended sex, anal penetration, and shower or bath use. Sasmar's silicone lubricant was the product that established the brand globally — the first silicone formula in mainstream supermarket and pharmacy aisles anywhere in the world. Browse the full lubricants collection for Sasmar silicone options alongside complementary formulas.

Water-Based Lubricants

Fully compatible with all sex toy materials including silicone vibrators, dildos, butt plugs, and cock rings. Sasmar water-based lubricant is condom-safe with latex and polyurethane, cleans up easily with water, and suits vaginal and anal use during sex with toys. Pharmaceutical-grade formulation means skin safety and pH compatibility are assessed rather than assumed. Explore the complete water-based lubricants range for Sasmar and compatible options.

Conceive Plus Fertility Lubricants

Clinically developed to support sperm motility during intercourse rather than inhibit it. Standard lubricants reduce conception chances through chemistry — Conceive Plus was specifically formulated to avoid this while still providing comfortable lubrication during sex. Distributed through hospitals and pharmacies across 70+ countries for couples actively trying to conceive.

Massage Products

Sasmar's personal care range extends into massage formulas for full-body tactile foreplay before or during sex. Skin-safe external application complements the lubricant range for couples who want extended sensory sessions transitioning from massage into lubricated penetrative sex, manual clitoral stimulation, or oral play.

Sasmar Selection Guide

Who Chooses Sasmar

Couples trying to conceive: Anyone who has been told to avoid lubricant during conception attempts because standard formulas inhibit sperm motility now has a clinically developed alternative. Conceive Plus removes the choice between comfortable sex and conception-safe lubrication — it delivers both simultaneously through pharmaceutical-grade formulation distributed through hospitals and pharmacies in 70+ countries.

Buyers wanting pharmaceutical-grade formulation for sensitive skin: People who react to standard cosmetic lubricants benefit from Sasmar's OTC pharmaceutical standards — ingredients are assessed for vaginal pH compatibility and skin safety at a clinical level most lubricant brands skip entirely. The same formulation rigour that gets Sasmar into hospital supply chains makes it the practical choice for anyone with skin sensitivity or pH concerns during sex.

Sasmar Manufacturing Standards

• OTC Pharmaceutical Standards: Every Sasmar formula is manufactured to over-the-counter pharmaceutical standards governing hospital and pharmacy products globally across 70+ countries.
• Clinical Ingredient Assessment: All ingredients are assessed for vaginal pH compatibility, condom integrity, and skin safety before any formula reaches retail — beyond cosmetic lubricant development requirements.
• Global Distribution Compliance: Products meet regulatory requirements across 70+ countries including hospital, pharmacy, supermarket, and drugstore supply chains simultaneously.
• Fertility Formulation Standards: Conceive Plus underwent dedicated clinical development to document sperm motility support, a standard requiring evidence-based formulation rather than cosmetic ingredient selection.
• Consistent Quality Control: Pharmaceutical manufacturing consistency maintained across silicone-based, water-based, and fertility formula categories from Sydney-based production oversight since 2005.

Why Sasmar Delivers

Most lubricant brands are cosmetic companies. Sasmar started as a consumer health company and built lubricants around that founding purpose. The difference shows in Conceive Plus — a fertility lubricant that required clinical development, not just ingredient mixing. It shows in the silicone formula that reached pharmacy shelves globally before any competitor managed it. And it shows in the 70+ country distribution that only pharmaceutical-grade formulation credibility makes possible.

Using Sasmar

Never use Sasmar silicone lubricant with silicone sex toys — silicone formula degrades silicone surfaces permanently. Use water-based lubricant for all silicone vibrators, dildos, and anal toys. Silicone lubricant requires soap and water to clean from skin fully. Water-based formula rinses off with water alone. For oral sex sessions, read the oral sex essentials guide for lubricant selection advice covering taste, formula compatibility, and safe application during oral play on the penis, clitoris, and anus.

Explore More

Water-Based Lubricants

Beyond Sasmar, discover the full water-based lubricants collection featuring toy-safe, condom-compatible formulas across natural, flavoured, and sensitive skin options for vaginal and anal use with any toy material.

Shop Sasmar at Sex-Toy.com.au

Shop the complete Sasmar range at Sex-Toy.com.au. Silicone-based lubricants, water-based formulas, Conceive Plus fertility lubricant, and massage products. Australian owned, discreet shipping.