New York Lingerie, Costume Fashion & Men's Underwear
Magic Moments International – Lingerie, Dress-Ups and Male Power Underwear
Magic Moments International is the New York apparel business behind Magic Silk, Male Power, Exposed, Love, Lust, SexyTime and WOW. The family business combines women's lingerie, adult costume sets, men's pouch underwear and a range of fabric styles, from silk knit and modal to stretch lace, fishnet and wet-look finishes.
Its roots reach back to Male Power in 1974 and Magic Silk in 1992. For Sex-Toy.com.au shoppers, the seven labels offer different choices for everyday underwear alternatives, themed outfits, matching accessories and statement lingerie. Each collection has its own fabrics, cuts, measurements and care requirements, so selecting the right piece starts with understanding what makes the garment different.
Seven Labels, Plenty of Ways to Dress Up
Exposed offers lace and mesh lingerie, Love adds stretch sets and open-cut designs, Lust takes inspiration from darker fashion, and SexyTime focuses on adult character costumes. For men, Male Power covers pouch thongs and jockstraps, Magic Silk's Silk Knit collection uses pure silk, and WOW offers limited-run underwear styles. The best starting point is the garment you want to wear, not simply the brand name printed on its packaging.
The Story Behind Magic Silk and Male Power
The business began with Sam Baker, who had worked in men's sportswear before establishing Male Power in 1974. The label created underwear beyond traditional briefs and boxer shorts, with smaller cuts, shaped pouches and styles intended to make men's underwear part of a complete outfit.
Male Power also credits itself with introducing the expression "male lingerie". Its collections expanded to include jockstraps, G-strings, thongs, bikinis, posing straps and mini shorts in different fabrics and colours.
In 1992, Sam's son Jeff Baker founded Magic Moments, a women's lingerie company that developed into Magic Silk. Early products featured silk, giving the brand its name and creating a connection that continues through its Silk Knit clothing line.
Male Power and Magic Silk merged in 2001, bringing the men's and women's clothing businesses under shared leadership. Jeff Baker became president of the combined group.
Magic Moments International is associated with 380 Rabro Drive in Hauppauge, Long Island, New York. The MAGIC SILK trademark was registered in the United States in 2004 under registration 2,877,751. The MALE POWER mark was registered in 2014 under registration 4,579,227 and is held by Comme Ci Comme Ca Apparel Group at the same address.
Today the group's documented labels cover lingerie, men's underwear and costume clothing. The name on a particular item may be Exposed, Love, Lust, SexyTime, Male Power, Magic Silk or WOW rather than Magic Moments International.
Meet the Magic Moments Clothing Labels
Each name serves a different clothing category. Use the following overview to identify the range that best matches the style and garment type you are considering.
Exposed – Lace, Mesh and Coordinated Lingerie
Exposed is one of the group's principal women's lingerie labels. Its collections have included Pure Lace, Sheer Mesh, Satin Petals, Glimmer, Fishnet, Seamless and Leather & Lace.
Garments range from fitted teddies and bodystockings to bra sets, robes and themed outfits. Exposed is a useful label to compare when choosing between a one-piece garment and separates.
Love – Stretch Sets and Different Coverage Options
Love is positioned as a more affordable lingerie line, offering bra sets, teddies, cami sets, rompers, dresses, robes and babydolls in mesh, lace, fishnet and other fabrics.
Some designs feature decorative straps, garters, cut-outs or open sections. Selected styles come in S/M, L/XL and 1X–3X, depending on the garment.
SexyTime – Adult Fancy Dress Sets
SexyTime makes costume-inspired lingerie sets using recognisable adult fancy-dress themes such as maid, nurse, bride and cheerleader.
Depending on the design, a set may include a small bra, skirt, garter piece or G-string. These outfits are often more revealing than standard costumes, and pictured accessories are not always included.
Lust – Bold Colours and Statement Details
Lust uses black, burgundy, decorative studs, rings and buckle details across dresses, teddies, skirt sets, basques and bra sets.
Named styles include Medusa, Cobra, Aphrodite, Xena, Pandora and Mistress. Its metal-look features and straps are generally fashion details, not equipment for holding weight or applying restraint.
Male Power – Underwear With Shaped Pouches
Male Power is the original Baker family label, with underwear designs including jocks, pouch thongs, G-strings, bikinis, mini shorts and posing straps.
Named ranges include Pure Comfort, Bamboo, Casanova, Sexagon, Liquid Onyx, Pride Fest and Grip & Rip. Fit varies according to the pouch, waistband and fabric.
Magic Silk – Silk Knit Underwear
Magic Silk's Silk Knit collection preserves the company's original fabric concept. The named collection has included 100% silk knit jocks, thongs, posing straps, bikinis, shorts and lounge trousers.
Black, red and cobalt are among its historical colours. Check the exact product label, as not every item associated with the wider company is made from silk.
WOW – Limited-Run Men's Styles
WOW is the group's value-oriented men's underwear label. It has included jocks, thongs, G-strings, bikinis and mini shorts in cotton, modal, mesh and microfibre.
Certain styles were produced in limited runs. Buyers should check current sizes and availability rather than expecting a previous colour or cut to return.
Teddy, Bodystocking, Babydoll or Bra Set?
The most useful way to compare lingerie is to begin with the construction. Garments can look similar in photographs while fitting very differently once worn.
Teddies
A teddy combines the upper and lower sections in one piece. Compare torso length, leg openings, strap adjustment and whether the style includes a fastening at the crotch.
Bodystockings
Bodystockings use stretch fabric over more of the body and may extend along the legs. Mesh and fishnet styles can have different stretch limits and care requirements.
Babydolls and Chemises
A babydoll often has a looser lower section, while a chemise generally follows the body more closely. Compare the actual cut rather than relying only on the garment name.
Bra and Cami Sets
Separate pieces offer another fitting approach. Check the top and bottom measurements, closures, garter attachments and the included items within the set.
Choosing a SexyTime or Exposed Dress Up Costume
SexyTime and Exposed Dress Up offer costume-inspired lingerie for adults. Their sets use themed colours and recognisable garments rather than the full construction of conventional fancy-dress clothing.
The SexyTime catalogue has included maid, nurse, bridal, cheerleader and schoolgirl-inspired adult costume themes. Depending on the outfit, the set may include a small top, skirt, garter piece or coordinating G-string.
Before purchasing a costume, check three things: the actual pieces in the package, the garment's coverage and its sizing. A photographed model may also be wearing shoes, stockings, gloves or other accessories that are not included.
Exposed Dress Up provides another clothing option within the same group, often combining lingerie fabric with an adult costume theme. Fabric composition and garment fit can be different from SexyTime even when the theme is similar.
For a broader range of themes and clothing brands, browse our adult fancy dress-ups collection. This collection is not limited to Magic Moments International products.
Making a Costume Feel Comfortable to Wear
Choosing a costume does not require a complicated setup. A simple garment, matching colours and an agreed theme may be enough for a fun dressing-up occasion.
For someone new to adult costume clothing, begin with a theme that feels familiar and an outfit offering an acceptable amount of coverage. A two-piece set can fit differently from a teddy, while a loose robe may be useful as an additional clothing layer.
Consider the intended setting. A lingerie costume may work for a private occasion but may not provide enough coverage for a public party. Check whether the fabrics are opaque, sheer, stretchy or fitted.
Agree on the theme with anyone participating, respect personal preferences and allow room to change outfits or stop at any point. Accessories should be chosen for comfort rather than added solely to reproduce a photograph.
For more ideas about choosing a theme without feeling awkward, read our guide to feeling more comfortable with adult role-play. It is a separate educational resource rather than a product manual.
Stockings, Garters and Accessories: Complete the Clothing Set
Magic Moments lingerie can include or be styled with stockings, garters, decorative straps and other accessories. Whether these are supplied depends on the exact product.
A garter belt is intended to hold compatible stockings. Hold-up stockings work differently because they rely on their own upper bands. Not every stocking design is intended for use with garter clips.
When selecting stockings for an outfit, check length, size range, denier or fabric type when listed, and whether the design needs additional support. Fishnet and fine mesh can snag on rough jewellery or fastening hardware.
Bra sets and costume packages may already contain a garter piece, while others are sold without it. Compare the contents list before buying additional items.
For separate pieces to coordinate with a garment, visit our lingerie accessories collection. Individual accessory listings should be checked for compatibility with the chosen clothing.
Men's Underwear: How Male Power, Magic Silk and WOW Differ
The men's labels cover several types of underwear beyond conventional briefs. Male Power focuses on distinctive cuts and shaped pouches, Magic Silk's Silk Knit collection centres on silk garments, and WOW adds value-oriented limited-run designs.
A jockstrap uses a front pouch with separate rear straps. A thong has a narrow rear panel, and a G-string uses a slimmer strap construction. Mini shorts and bikinis generally offer more fabric coverage, although each brand has its own designs.
A pouch that looks well shaped in a product photograph may fit differently according to the waistband, seam placement and stretch. Compare waist measurements and the front construction rather than treating every thong or jockstrap as the same cut.
Male Power collections include Pure Comfort, Bamboo, Liquid Onyx and Grip & Rip. These names cover different clothing approaches, from softer fabrics to glossy finishes or hook-and-loop fastening details.
For a broad comparison of men's clothing options, browse our underwear for him collection.
Picking the Right Pouch Underwear Style
Pouch construction deserves special attention when buying men's underwear online. Even within Male Power, designs can differ in available space, fabric support and the position of the seams.
A contoured pouch is shaped differently from a flat front panel. Some garments use elastic fabric to follow the body, while others use sewn panels to create their form. The result can change both fit and appearance.
Check the stated waistband measurement and fabric composition. Materials with more elastane may stretch differently from pure silk knit or certain coated synthetic fabrics.
For customers who want to compare the front fit across styles, our pouch underwear collection offers additional options beyond the Magic Moments labels.
A snug fit should never cause numbness, painful pressure or persistent irritation. Choose a size and cut that allow normal movement rather than relying on fabric stretch to compensate for an unsuitable design.
Silk, Modal, Lace, Fishnet and Wet Look: Fabric Differences
Magic Moments International's labels use a wide range of fabrics. Knowing how the materials differ can make product descriptions much more useful when choosing online.
| Fabric or Finish |
Common Uses |
Practical Difference |
Care Consideration |
| Silk Knit |
Jocks, shorts, thongs |
Light, smooth textile feel |
Follow silk garment label |
| Lace |
Bra sets, teddies, bodysuits |
Patterned, often partly sheer |
Avoid snagging and rough wash |
| Mesh and Fishnet |
Stockings, bodystockings, dresses |
Open weave, varying stretch |
Protect from hooks and jewellery |
| Cotton and Modal |
Jocks, bikinis, shorts |
Soft-fabric underwear options |
Check blend and wash temperature |
| Wet Look / Faux Leather |
Fashion dresses, men's underwear |
Glossy or leather-like finish |
Check coating and cleaning method |
A garment name is not a complete fabric specification. For example, a Bamboo collection may contain bamboo-derived viscose blended with other fibres, while wet-look clothing is not necessarily made from genuine leather or latex.
Sizing Advice for Lingerie, Costume Sets and Men's Underwear
Sizes vary between Magic Moments labels and garment types. A stretchy bodystocking, structured basque and men's pouch thong should not be expected to fit the same way simply because each uses a familiar size label.
For women's lingerie, measure the bust, waist and hips. Teddies and bodystockings may also depend on torso length and height. When straps or closures are adjustable, check how much adjustment the manufacturer provides.
Some Love and SexyTime products are offered in S/M, L/XL and 1X–3X. Those options apply to selected garments rather than every style in the full catalogue.
For men's underwear, measure the waist and consider the pouch shape, rear construction and fabric elasticity. Historical WOW styles have sometimes been described as running small, but individual size charts should always take priority.
If you fall between sizes, review how the garment stretches and where it needs to fit closely. A fitted garment with limited stretch may require a different choice from an open mesh design.
Check hygiene-related return conditions before purchasing underwear or lingerie, especially when choosing a gift.
Which Magic Moments Label Should You Start With?
The following guide matches each label to its main clothing category. These are established ranges, not a guarantee that every product is currently stocked.
| Label |
Main Focus |
Starting Point |
| Exposed |
Women's lingerie and costumes |
Lace teddy or mesh set |
| Love |
Affordable stretch lingerie |
Bra set or cami set |
| SexyTime |
Adult costume clothing |
Themed two-piece set |
| Lust |
Statement lingerie |
Buckled teddy or dress |
| Male Power |
Men's fitted underwear |
Jockstrap or pouch thong |
| Magic Silk |
Silk Knit clothing |
Silk shorts or thong |
| WOW |
Limited-run men's underwear |
Mini shorts or bikini |
Five Product Details Worth Checking Before Ordering
1. What Is Included?
Confirm whether the listing contains one garment or a set. Stockings, garters, jewellery, shoes and costume accessories may be photographed but sold separately.
2. How Much Coverage Does It Provide?
Check whether the garment is sheer, open-cut, cupless, crotchless or otherwise constructed with less coverage than a standard clothing item.
3. Are the Measurements Suitable?
Compare the product-specific size chart with your measurements. Account for torso length, adjustable straps, pouch space and fabric stretch where applicable.
4. What Is the Actual Fabric?
Read the fibre percentages and fabric description. Similar-looking garments may use different coatings, stretch blends or types of lace and mesh.
5. What Care Will It Need?
Check washing and drying instructions before purchasing. Silk, fine fishnet and coated wet-look garments may require more careful handling than regular cotton underwear.
How to Look After Magic Silk and Male Power Clothing
The appropriate cleaning method depends on the fabric. The manufacturer's current garment label should always take priority.
Silk Knit clothing may require gentle washing and protection from high temperatures or harsh detergents. Do not assume the same treatment is suitable for every silk-blend or silk-labelled item.
Lace and fishnet can catch on jewellery, hooks or rough fasteners. Handle open-weave garments carefully and keep them away from sharp edges during washing and storage.
Wet-look and faux leather garments may need wiping rather than soaking. Some coatings can deteriorate with heat, strong cleaning products or ironing.
Allow garments to dry completely before storing them. Keep delicate clothing away from heavy buckles and accessories that could damage the fabric.
Lingerie, Costume and Fabric Safety
Choose a suitable fit. Straps, pouches and waistbands should not cause pain, numbness or persistent irritation. A smaller size should not be used to force a particular appearance.
Check costume coverage. Lingerie-based outfits may be too revealing for some public settings. Review photographs, item descriptions and included clothing pieces before wearing them outside the home.
Treat decorative hardware as fashion details. O-rings, buckles and straps on Lust or Male Power garments should not be used for pulling, restraint or suspension unless explicitly designed and rated for that purpose.
Protect delicate materials. Silk, mesh and fishnet can snag on sharp objects. Wet-look coatings may react poorly to heat or harsh cleaning products.
Keep away from flames. Fine mesh, loose trims and synthetic fabrics can ignite or melt near candles and other heat sources. Do not assume costumes are flame-resistant.
Respect personal boundaries. Clothing-based role-play should be consensual, with everyone able to change or end the activity whenever they wish.
Stop wearing a garment if it causes discomfort or a skin reaction. Follow product care instructions and seek medical advice for persistent symptoms.
Shop Magic Moments International at Sex-Toy.com.au
Magic Moments International brings together decades of clothing design through Exposed, Love, Lust, SexyTime, Male Power, Magic Silk and WOW. From lace teddies and adult costumes to men's pouch underwear and silk garments, its labels cover several different clothing styles.
Review current Sex-Toy.com.au listings to check available products, sizes, fabric composition, garment contents and care instructions. Some collection names and styles have a long history, and earlier releases may no longer be available.
Magic Moments International at Sex-Toy.com.au – Lingerie, Costume Sets and Men's Underwear.