Empowered Products: Gun Oil and PINK Lubricant for All Bodies and Play Styles

Lube for all bodies and all play styles

Empowered Products is a Las Vegas company founded in 2002 that asked a simple question: what do people actually need from lubricant? Gun Oil Silicone and PINK deliver three-molecule silicone blends engineered for long-lasting glide across all toy materials, body types and scenarios for women, men, beginners and couples. Three formulas—silicone, water-based, hybrid—each designed for different materials and use cases. All FDA 510(k) cleared. Unscented. Glycerin-free. Paraben-free.

About Empowered Products Inc.

Empowered Products was founded in March 2002 by Scott Fraser. The company makes personal lubricants under two main brands: Gun Oil (originally marketed to men) and PINK (for women). Gun Oil Silicone is the original formula and remains the signature product. In 2016, Empowered Products earned FDA 510(k) clearance for its core silicone and water-based formulas. The company bottles and labels its lubes in-house in Las Vegas, maintaining quality control from start to finish.

The name Gun Oil comes from Scott Fraser's time as a Marine Corps platoon commander in the 1990–91 Gulf War. Stationed in the Saudi desert, his unit cleaned their rifles with a silicone lubricant nicknamed gun oil. The troops discovered a more personal use for it. After leaving the military, Fraser turned that insight into a company that makes lubricants in three bases—silicone, water-based and hybrid—each suited to different toy materials and play scenarios.

All Empowered Products formulas are glycerin-free, paraben-free and unscented. Gun Oil and PINK carry the FDA 510(k) clearance and are registered trademarks. The company is known for long-lasting formulas and straightforward product descriptions that help users choose the right lube for their toys and bodies.

Gun Oil & PINK: Empowered Products Range by Base

Why lubrication matters for all bodies

Lubrication reduces friction, increases sensation and enhances comfort for women, men, beginners and couples. Thin, watery lubes are absorbed or evaporate quickly, leaving friction that can feel uncomfortable. Thicker lubes stay in place, providing consistent glide throughout play without frequent reapplication. The choice of silicone versus water-based depends on your toy materials and cleanup preference.

Apply lube generously to your body and toys. Add more as soon as you feel any friction developing. Do not rely on the initial application alone, especially during longer sessions. For detailed comparisons across all formula types and user scenarios, explore our lubricants collection.

Go at your pace, communicate with partners, and stop if you experience sharp pain. Lube alone does not prevent STI transmission or provide contraception.

Silicone, Water-Based or Hybrid: Choosing Your Formula

The biggest choice when picking a lube is the base. Each has strengths and trade-offs. Browse our water-based lubes for formulas that work with all toy materials.

Water-based lubes rinse off easily and are safe with all toy materials. Their trade-off is that water evaporates or soaks in. Silicone lubes do not dry out, ideal for long sessions—but they damage silicone toys and need soap to remove. Hybrids offer a middle ground: a little silicone for longer glide but still easier cleanup than pure silicone.

Choosing your formula

For long play sessions and water play. Gun Oil Silicone or PINK Silicone. Silicone lasts longest and works in water. Trade-off: it damages silicone toys and needs soap to remove.

For toy compatibility and beginners. Gun Oil H2O or explore our silicone-based lubes for easy comparison. Water-based formulas are safe with all toy materials and rinse off easily. Light feel. May need top-up during longer play.

For cushioned sensation. Force Recon. Hybrid gel that is thicker and stays where you apply it, providing comfort without full silicone residue.

For travel or trying the range. The 2 oz bottles suit travel and trying different formulas without committing to a large size.

Safety and care for all users

Before first use: Patch test any lube on your inner arm. Stop if you feel burning or itching.

Toy material compatibility. Gun Oil Silicone and PINK Silicone are safe with metal, glass and plastic toys. Never use silicone lube on silicone toys, as it can damage them. Gun Oil H2O is safe with all toy materials including silicone. Force Recon may vary—check the label.

For all bodies. Use plenty of lube, go at your pace and communicate. Stop if you experience sharp pain. Lube alone does not prevent STI transmission or provide contraception.

Silicone lube safety. Gun Oil Silicone makes floors and showers slippery. Wipe up spills to avoid falls.

Care and cleaning: Browse our care products to find cleansers designed to work with different lube types and toy materials.

If irritation occurs: Stop use and speak with a qualified health professional. This information is general in nature and is not medical advice.

Learn more

For detailed information on lube selection and how to choose products for different bodies and toys, read our guide on sexual health and technology.

Shop Empowered Products at Sex-Toy.com.au

We carry the complete Empowered Products range in all formulas and sizes, from 2 oz bottles to 8 oz bottles. Each product page lists the base, toy compatibility and material safety so you can choose what works for your toys and body. Order Gun Oil or PINK today, and we'll send it in a plain box from our Australian warehouse.

Born in a desert camp, bottled in Las Vegas.