


Desensitising topical cream that numbs the shaft to delay climax. Fast-acting formula works within minutes for extended performance.
Key Features:
Fast-acting formula delivers noticeable numbing within minutes of application
Unflavoured design prevents taste interference during oral play sessions
American-made quality ensures consistent performance and body safety standards
Affordable topical option eliminates need for pills or prescriptions
Precise application allows complete control over desensitising intensity levels
XR Brands Passion Keep It Hard Cream 44 ml is a desensitising topical cream designed to help you last longer during intimate moments. The fast-acting formula numbs the shaft within minutes, reducing sensitivity so you can maintain performance longer and satisfy your partner. Made in the USA with quality ingredients, this unflavoured cream gives you back stamina and confidence without affecting taste or sensation for your partner when used with protection.
Keep It Hard Cream is a topical desensitiser that works by gently numbing the shaft to delay climax. You apply it directly to the skin, massage it in, and feel the effects within minutes. The cream absorbs quickly and creates a subtle thickening sensation that both partners can enjoy.
This product pairs perfectly with other performance-enhancing options. See the full range in our stay hard products collection for additional ways to extend your sessions and build confidence.
Unlike pills or other methods, this cream acts locally where you need it most. Related options are in vibrating condoms for couples seeking combined approaches to lasting longer together.
The cream formula is body-safe and made in the USA under quality standards. It's designed for external use on the shaft only. Always use a condom over the application to prevent numbing your partner, and test a small amount first to ensure compatibility with your skin.
Layer this cream with water-based lubricant for comfort and glide. The combination creates a thickening effect that many couples find pleasurable. Some users apply the cream 10-15 minutes before activity for maximum numbing effect, then add lube just before contact. Experiment with timing to find your ideal window.
Store the 44 ml tube in a cool, dry place away from direct sunlight. Keep the cap tightly closed after each use. The cream has a long shelf life when stored properly. Always check the expiration date before use.
The numbing sensation builds gradually rather than hitting all at once. You'll notice reduced sensitivity in the first 5-10 minutes, with maximum effect around 15-20 minutes. The feeling is subtle enough that you still enjoy sensation, but noticeable enough to extend performance significantly.
Partners often report appreciating the longer duration without sacrificing connection. The cream doesn't create a complete loss of feeling, just enough delay to shift control back to you. Results vary based on individual sensitivity and application amount.
Performance anxiety is real, and lasting longer directly impacts confidence in the bedroom. This cream addresses the root issue without medication, prescription requirements, or systemic side effects. For many men, the psychological boost of knowing you can last longer translates to genuine performance improvement and deeper satisfaction.
Beyond physical effects, this product gives you back agency in your intimate life. Instead of worrying about timing, you focus on connection and pleasure. The affordability means you can try it risk-free without major investment. Many users report that consistent use builds genuine confidence that extends beyond the bedroom itself.
I applied a pea-sized amount about 10 minutes before activity and felt noticeable numbing within 5 minutes of that. The sensation wasn't uncomfortable or completely deadening, just enough to shift my control point significantly later than normal. I appreciated that my partner couldn't feel the cream effects when I wore a condom as instructed.
The real benefit came from the psychological boost. Knowing the cream was working let me relax and focus on pleasure rather than performance anxiety. After several uses, I noticed genuine confidence improvements that persisted even on nights I skipped the cream. The unflavoured formula meant no taste issues during foreplay. The 44 ml tube lasted about six weeks with regular use. Individual results may vary based on anatomy, sensitivity, and usage.
| Product Type | Unique Advantage | Key Difference | Choose This If You Want |
|---|---|---|---|
| XR Brands Keep It Hard Cream | Fast-acting topical solution with immediate results | Cream format allows precise application and easy control | Quick, non-invasive performance enhancement without pills |
| Couples vibrators | Dual stimulation for both partners simultaneously | Vibrators add sensation rather than reducing it | Combined pleasure for both of you during partnered play |
| Condoms | Protection with varying thickness options for sensation control | Thicker condoms reduce sensitivity naturally without cream | Protection-first approach with secondary performance benefits |
| Ribbed condoms | Partner stimulation through textured surface design | Focused on partner pleasure rather than performance delay | Enhanced sensation for your partner with standard durability |
Each option addresses performance from different angles. The cream works alone or combines with any of these alternatives for layered results. Most couples find combining approaches delivers the best overall experience.
Understanding timing and communication transforms performance anxiety into confidence. For deeper insights into managing intimacy with your partner, read our article on remote control vibrators for public play to explore how couples build excitement and connection together.
The desensitising effect delivers results within minutes of application, giving you immediate control over your performance. Order this week and receive your 44 ml tube discreetly shipped across Australia. Fast delivery means you can start extending your intimate moments within days.
Sex-toy.com.au ships with Australia Post. We ship from Sydney.
All in-stock orders placed before 12pm AEST (Sydney Time) on business days are generally processed on the same day. Packages are usually received 1-6 business days after shipping, but may subject to any postage carrier related delays beyond our control.
Free standard shipping on orders shipped within Australia above $200. For orders below $200 standard shipping within Australia is $12.95 and will be added at checkout.
Orders addressed to P.O box, G.P.O box or Parcel Collect will be handled by Australia Post. Extra time should be allocated for these orders.
Shipping Transit Times (Including Free Shipping)
Shipping time refers to the estimated time that it will take to deliver your order after it’s ready to ship (Please note this does not include time to process your order). Shipping time does not commence after your order is put through but begins the moment your order has been processed and is ready to dispatch via the our freight carrier..
All in stock orders are generally processed on the same day the order was placed on business days for orders received before 12pm. Generally, orders are processed and shipped the same day or next business day.
Orders are typically received 1-6 business days after shipping. For larger packages please allow an extra 1-2 business days for delivery.
If no one is available at your delivery address to accept your order a second delivery may be scheduled or you will be notified that your order can be collected from the nearest depot location.
All orders are generally processed on the same day the order was placed on business days before 12pm.
Generally, orders are processed and shipped the same day or next Business day.
Packages below 2kg are usually received 3-6 business days after shipping. For larger packages please allow an extra 1-2 business days for delivery.
If no one is available at your delivery address to accept your order a second delivery may be scheduled or you will be notified that your order can be collected from the local Australia Post depot.
The price for international shipping is AU$12.95 for orders equal to or below 0.399kg (399grams), and AU$22.95 for orders with a total weight equal to or above 0.4kg (400 grams).
All in-stock orders placed before 12pm AEST (Sydney Time) on business days are generally processed on the same day. Packages are usually received 6-30 business days after shipping.
If no one is available at your delivery address to accept your order a second delivery may be scheduled or you will be notified that your order can be collected from your nearest delivery depot.
Please note in regards to all orders
– These expected delivery dates/times are based on carrier shipping practices, your destination, and the items in your order.
– Expected delivery dates are estimates. Orders can be delayed due to fraud verification or the time of the order being placed. Items that are not regularly stocked cannot be held to the expected delivery dates.
– Orders may be delivered in separate shipments.
– The order cut off times are based on normal Business Hours and exclude weekends and Holidays: Monday – Friday 12 pm
– When your order ships you will receive an email from us with a link to track your order. If you receive your tracking number before 6 pm (AEST) it may not be updated on the Carrier’s website until that evening.
Due to large amounts of online credit card fraud, all orders are subject to approval by our payment verification department. We will notify you by phone or email should your order be delayed.
We have a 14 day return policy, which means you have 14 days after receiving your item to request a refund for any defective products.
Returns and exchanges are only available for faulty items, goods not as described, or in some instances, for incorrect sizing.
Due to health and safety regulations, sex-toy.com.au cannot resell any returned or exchanged products.
This policy is in place to prioritise your well-being and ensure that you receive the highest standard of hygiene and quality in all products.
To be eligible for a refund, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging.
You’ll also need the receipt or proof of purchase. We do not issue refunds for change of mind or incorrect choice.
Under Australian Consumer Law, we are not obliged to accept returns for “incorrect choice” or “change of mind” so please choose your products carefully.
Any freight and insurance costs to return the item to us are at your expense. This includes the liability for any lost freight – send via registered post.
If your return request is accepted, we will provide you with all instructions on how and where to send your package. Items sent back to us without first requesting a return will not be accepted.
Damages and issues
Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item, so that we can evaluate the issue and make it right.
Exceptions / non-returnable items
We do not accept returns for any products that have change of mind, damaged products, or for products that have been used or do not have their original packaging.
Please get in touch if you have questions or concerns about your specific item.
Unfortunately, we cannot accept returns on sale items or gift cards.
Refunds
We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. If approved, you’ll be automatically refunded on your original payment method within 7 business days.
Please remember it can take some time for your bank or credit card company to process and post the refund too.
Fast-acting topical numbing formula applies directly to the shaft, reducing sensitivity within minutes to delay climax. The cream absorbs quickly into skin, creating subtle thickening sensation both partners can enjoy. American-made quality ensures consistent results without pills, prescriptions, or systemic side effects that affect overall body function.
Smooth numbing sensation builds gradually rather than eliminating feeling entirely, allowing you to maintain arousal while gaining control over timing. The cream reduces sensitivity enough to shift your performance window significantly later without creating complete deadening. Partners often report appreciating the extended duration while still experiencing genuine connection and responsiveness throughout play.
Wearing a condom over the application prevents your partner from experiencing any numbing effects, keeping their pleasure and sensation completely intact. The unflavoured design means no taste interference during oral play when protection is used as directed. Quick absorption means minimal mess or residue during intimate contact, maintaining comfort for both people involved.
People struggling with premature climax during partnered sex, men seeking confidence without medication, and couples wanting to extend intimate sessions find immediate relief. Those new to performance-enhancing products appreciate the straightforward application requiring no pills or complicated preparation. Individuals wanting psychological reassurance alongside physical results often report genuine confidence improvements extending beyond bedroom use.
Store the 44 ml tube in cool, dry conditions away from direct sunlight with the cap tightly sealed after each use. Body-safe cream formula maintains effectiveness over approximately six weeks of regular use when stored properly. Always verify expiration date before application, and perform a small patch test first to ensure skin compatibility before full application.
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