Seven 'til Midnight

Seven 'til Midnight brings Hollywood glamour to the bedroom through bold, fashion-forward lingerie that doesn't compromise on sexy appeal. Since the 1990s, this California brand has delivered over 250 styles—from babydolls to bustiers to roleplay costumes—favoured by celebrities and everyday seductresses alike, all at accessible prices.

Why Seven 'til Midnight Stands Out

1. Runway Fashion Meets Bedroom Seduction: Unlike generic lingerie, Seven 'til Midnight translates high-fashion trends into wearable designs. Bold colours, eye-catching prints, and architectural details mean you're wearing pieces that feel current and confident, not dated costume-shop basics.
2. Plus-Size Luxury Without Compromise: The Baby Got Curves collection proves that curvy bodies deserve the same sexy styles. Garments are engineered specifically for fuller figures—strategic seaming, supportive underwire, and ruching that enhances rather than hides your shape.
3. Affordable Celebrity Quality: These are the same styles worn by A-list celebrities, yet priced for everyday budgets. You're accessing red-carpet-calibre designs without financing a mortgage on a single bustier.

Seven 'til Midnight Product Lines

Babydolls and Chemises

Flowing, romantic pieces that balance accessibility with allure. Push-up cups and halter necklines lift and flatter, while satin fabrics drape elegantly and sheer mesh panels create teasing glimpses. Available in rich hues—wine, emerald, pink—each set includes matching G-strings. These deliver effortless seduction for women who want elegance without structured engineering. Explore our complete range of bedroom essentials to complement your collection.

Bustiers and Corsets

Structured support that transforms silhouettes through underwire cups and strategic boning. Sequin versions sparkle for celebrations; satin and lace iterations work for everyday glamour or special nights. Front closures make dressing effortless, microfibre backs ensure comfort, and removable garters enable versatile styling. These pieces cinch waists while enhancing cleavage—architectural lingerie for those who want visible lift and definition.

Bodysuits and Teddies

One-piece designs that eliminate visible panty lines and offer snap-crotch convenience for sexual access. Strappy cage effects create visual drama, deep V-necklines plunge daringly, and fence mesh delivers edgier aesthetics. Floral lace versions appeal to romantic sensibilities while wet-look styles satisfy vinyl-inspired tastes. These work as standalone bedroom wear or daring pieces worn beneath blazers for provocative outings.

Bedroom Costumes

Themed ensembles that transform fantasy into wearable reality. Nurse sets pair bustiers with professional accessories, French maid costumes feature ruffled details and aprons, and holiday lingerie incorporates seasonal elements like red velvet and white fur trim. Each costume balances authentic character details with revealing cuts that maintain Seven 'til Midnight's signature sexy aesthetic—costumes designed for bedroom theatre, not costume parties.

Baby Got Curves Plus-Size Collection

Curvy women access the entire Seven 'til Midnight range in sizes 1X through 4X without sacrificing style or femininity. Construction is specifically engineered for fuller figures—supportive underwire, strategic ruching, and placement seams enhance natural curves. These pieces celebrate your body rather than concealing it, delivering confidence and undeniable sexiness in equal measure.

Seven 'til Midnight Selection Guide

Who Chooses Seven 'til Midnight

Fashion-Conscious Women: Those who want lingerie that reflects current design trends, not dated basics. Seven 'til Midnight translates runway aesthetics into bedroom wear, delivering pieces that feel contemporary and bold with colours and prints that photograph beautifully.

Curvy and Plus-Size Women: The Baby Got Curves collection proves that fuller figures deserve style without compromise. Women in this collection find bustiers and babydolls engineered specifically for their bodies—supportive, flattering, and unapologetically sexy in their own right.

Seven 'til Midnight Manufacturing Standards

• Premium Fabric Selection: Satin provides luxurious drape and shine; eyelash lace delivers romantic texture; wet-look vinyl satisfies those craving bold, edgy aesthetics. Each material is chosen for durability and how it feels against skin.
• Structured Support Engineering: Underwire cups and strategic boning provide lift without discomfort. Seams are placed to enhance natural curves, whether you're pear-shaped, hourglass, or rectangular—construction adapts to different body architectures.
• Inclusive Sizing Architecture: Plus-size pieces aren't scaled-up versions of regular sizes. Construction, seaming, and support distribution are re-engineered for larger figures, ensuring flattery and comfort across 1X to 4X ranges.
• Attention to Detail Finishing: Matching accessories, coordinated sets, and thoughtful embellishments—sequins, lace trim, removable garters—transform basic pieces into complete ensembles. Every component works together visually and functionally.
• California Design Heritage: Manufactured by J&V Apparel Inc in South El Monte with decades of garment industry expertise. Each piece reflects consistent quality control and the brand's commitment to impeccable craftsmanship.

Why Seven 'til Midnight Delivers

Seven 'til Midnight solves a real problem: most lingerie either feels dated or comes at prices that make bedroom experimentation feel financially irresponsible. This brand delivers trend-right designs—bold colours, eye-catching prints, architectural cuts—at accessible price points. You get the same styles worn by Kim Kardashian and Katy Perry without financing a luxury purchase. The Baby Got Curves collection specifically addresses curvy women's frustration with lingerie that's either too small or unflattering; here, pieces are engineered to enhance fuller figures. Their costume range enables roleplay fantasy without cheap costume-shop aesthetics—nurse sets, French maid outfits, and holiday lingerie all maintain the brand's signature sexy appeal while delivering authentic character details.

Using Seven 'til Midnight

Most Seven 'til Midnight pieces are hand-wash recommended in cool water to preserve satin sheen and lace delicacy. Sequin bustiers and embellished styles require extra care to prevent snagging. Avoid chlorine and harsh detergents that degrade colour vibrancy. Store in drawers with tissue paper rather than tight hangers to maintain shape and prevent stretching. Snap-crotch bodysuits simplify bedroom access but should be checked regularly to ensure snaps function properly. For pieces with removable garters, secure them carefully during washing. All materials pair well with water-based lubricants; silicone lubes can sometimes mark delicate fabrics, so test first on inconspicuous areas.

Explore More

Related Collections

Beyond Seven 'til Midnight, discover the full collection of couples' products featuring complementary items designed to enhance intimacy and elevate shared bedroom experiences.

Learn More

Explore our guide on getting the most from your lingerie purchase for tips on styling, care, and expert advice on pairing pieces for maximum impact.

Shop Seven 'til Midnight at Sex-Toy.com.au

Shop the complete Seven 'til Midnight range at Sex-Toy.com.au. Browse babydolls, chemises, bustiers, bodysuits, roleplay costumes, and the inclusive Baby Got Curves plus-size collection. Australian owned, discreet shipping.