fredericks of hollywood

Frederick's of Hollywood transformed intimate apparel forever. Since 1946, this American icon invented the push-up bra, pioneered black lingerie, and built a legacy of designs that make women feel powerful and desirable. From Hollywood starlets to everyday customers, Frederick's delivers the glamour that changed everything.

Why Frederick's of Hollywood Stands Out

1. Invention, Not Imitation: Frederick's didn't follow lingerie trends—they created them. The original push-up bra in 1947 changed how women shopped for undergarments forever, setting the standard competitors still chase today.
2. Designed for Real Bodies: Extended sizing from 32A to 42F and XS to 4X means curvier figures get the same Hollywood glamour without compromise. Full-figure bras provide genuine support alongside seductive styling that celebrates all body types.
3. Pattern-Making Mastery: Eight decades of expertise means every piece fits precisely where it matters. Underwire construction, strategic padding placement, and flexible boning work together to create enhancement that feels comfortable, not constrictive.

Frederick's of Hollywood Product Lines

Signature Push-Up Bras

The Hollywood Exxtreme Cleavage collection uses wishbone underwire construction that pushes breasts together for dramatic kissing cleavage. Demi cups and balconette styles showcase décolletage while maintaining lift through strategic padding. Plunge bras accommodate low-cut garments without sacrificing support, making these bras work for everyday wear and special occasions.

Corsets and Bustiers

The iconic Merry Widow combines strapless bra cups with waist-cinching construction and attached garters for complete vintage looks. Traditional corsets feature steel boning and lace-up backs that enable authentic waist shaping. Modern versions use flexible boning for comfortable daily wear. Explore the full collection of lingerie and accessories designed to complete every ensemble.

Babydolls and Chemises

Babydoll styles feature empire waists with flowing skirts that skim curves flatteringly. Chemises offer sleeker lines through bias-cut construction that follows body contours. Teddies combine one-piece convenience with revealing cutouts. Sheer fabrics create visual intrigue while maintaining mystery through strategic opacity, transforming ordinary evenings into glamorous nights.

Panties Collection

Thongs, bikinis, boyshorts, tangas, and G-strings offer choices for every preference and occasion. Crotchless designs provide daring intimacy options. Lace, satin, and mesh materials deliver different textures and visual effects. Matching sets coordinate perfectly with Frederick's bras to create complete, cohesive looks from skin to garment.

Hosiery and Accessories

Thigh-high stockings with lace tops stay secure without garter belts. Fishnet designs add texture and visual interest to any outfit. Garter belts with adjustable straps coordinate stockings into vintage-inspired ensembles. Pasties and shapewear complete the accessories line for creating full looks or finishing touches.

Plus Size Lingerie

Extended sizing through 4X ensures curvy women access Frederick's glamour without compromise. Full-figure bras provide genuine support alongside seductive styling. Plus-size corsets deliver authentic waist-cinching with comfortable construction. Chemises and babydolls accommodate fuller figures while maintaining the sensual aesthetics Frederick's pioneered.

Frederick's of Hollywood Selection Guide

Who Chooses Frederick's of Hollywood

Women Seeking Confidence Through Fashion: Frederick's customers understand that what lies beneath clothing affects how they feel above it. They want undergarments that transform ordinary moments into something glamorous, using lingerie as a tool for self-expression and empowerment rather than treating it as purely functional.

Performers and Special Occasion Buyers: Dancers, performers, and women planning intimate evenings reach for Frederick's for dramatic stage presence and seductive impact. The designs deliver visual intensity and movement dynamics that photograph and perform beautifully, whether for private moments or professional contexts.

Frederick's of Hollywood Manufacturing Standards

• Eight Decades of Expertise: Over 75 years perfecting intimate apparel construction means every pattern, seam, and closure reflects deep knowledge of fit, support, and comfort across body types.
• Premium Fabric Selection: Silk, satin, quality lace, nylon, and spandex blends deliver luxurious hand-feel, durability, and visual impact that justify the investment in Frederick's pieces.
• Reinforced Underwire Construction: Steel and flexible boning options provide lasting support without deformation. Underwires maintain shape through repeated wear and washing, ensuring consistent lift and cleavage enhancement.
• Adjustable Fit System: Closures, straps, and lace-up backs enable customized fitting so pieces work across minor size variations and body changes without sacrificing comfort or effectiveness.
• Extended Size Accessibility: Manufacturing from XS through 4X across most collections ensures curvier figures receive proper engineering rather than simply scaling up smaller designs.

Why Frederick's of Hollywood Delivers

Frederick's didn't invent the push-up bra and then rest. The Hollywood Exxtreme Cleavage collection uses proprietary wishbone construction that pushes breasts together more dramatically than standard underwire alone. The Merry Widow bustier remains unmatched because it combines genuine waist-cinching with attached garters and integrated cups—competitors offer pieces that do one or two of these things well, Frederick's does all three simultaneously. That's engineering, not trends.

Using Frederick's of Hollywood

Hand-wash or machine-wash lingerie in cold water to preserve fabrics and elasticity. Use mild detergent, avoid bleach, and lay flat to dry rather than using a dryer. Steel-boned corsets benefit from air-drying to prevent moisture damage. Adjust straps and closures during the first wear to dial in your perfect fit—Frederick's designs accommodate minor sizing variations through these adjustments. Store in a cool, dry place away from direct sunlight to prevent fabric fading and maintain elastic performance over months of wear.

Explore More

Complementary Collections

Beyond Frederick's iconic bras and corsets, discover the full collection of products designed for couples that complement your intimate apparel choices and enhance bedroom experiences together.

Learn More

Explore expert resources on styling Frederick's lingerie and maximizing the impact of glamorous undergarments in your intimate life. Understanding how to move, pose, and present yourself in Frederick's pieces amplifies their transformative power, whether wearing them privately or in front of partners.

Shop Frederick's of Hollywood at Sex-Toy.com.au

Shop the complete Frederick's of Hollywood range at Sex-Toy.com.au. From legendary push-up bras and waist-cinching corsets to seductive babydolls and extended-size options. Australian owned, discreet shipping.